"Viewing binoculars" are usually seen in tourist destinations or scenic lookouts for a better view of a point of interest. But what happens when you place one in the middle of a crowded downtown sidewalk with no view in sight? The curious passerby will be excited to ESCAPE THE BLAND and, instead of seeing grey buildings and litter, be transported with this ambient campaign to enjoy a breathtaking POV from a Colorado hot air balloon. 


logo design // art direction​ // graphic design