The Glidden at Walmart "Life Inspired" Campaign was created for the National Student Advertising Competition. A team of 13 conceptualized & created an original advertising campaign beginning with the primary research phase. The campaign targets three consumer segments: Millenials, Female DIYers, and Baby boomers. This campaign effectively reaches all three segments by providing inspiration for DIY projects that relate to the life stages of these consumer segments. See the entire plans book the team created here. 

art direction // creative development //

See the entire Plans Book that the team created! It includes research, strategy, creative, media and the measurement and effectiveness by clicking the PDF link below.

Glidden Plans Book